EPIX's "Moneybox" Strategy

EPIX's "Moneybox" Strategy
Mark E. Ortega
Queensberry-Rules.com
July 12, 2012


Despite not being available in the same number of households or bringing the same kind of budget, the New York based premium network EPIX has, in a short amount of time, been able to make an impact on the boxing landscape by finding value where the “Big Two,” HBO and Showtime, don't see any.

A comparison could be made to the early 2000s version of Major League Baseball's “Moneyball” Oakland Athletics, of which a major motion picture and book was based on, starring Brad Pitt and Jonah Hill. Call EPIX's strategy “Moneybox.”

“If you say so,” laughed EPIX Executive VP and Chief Creative Officer Travis Pomposello on the analogy in a phone interview with TQBR on Tuesday afternoon. “Just don't make me Jonah Hill, I'd rather be Brad Pitt.”

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